Glowy Letter
[Glowy Letter #008] Seoul (1) — The City That Rose From Ashes
Winter in Seoul, Where Old Light Still Shines Today’s Seoul is dazzlingly modern — a skyline of glass, neon, and endless motion. But this radiant city was not always so bright. In the 1950s, during the Korean War, almost everything was destroyed. Yet, in just seventy years, Seoul rebuilt itself into one of the world’s most dynamic cities. From the ruins rose a capital of fashion, beauty, culture, and technology — Seoul, the City of Glow. © U.S. National Archives The Glow That Rose From AshesAfter the war, Seoul didn’t just rebuild buildings — it rebuilt spirit. Neighbors helped each other clear the streets, raise walls, and reopen markets. What grew out of that time was more than recovery — it was a fierce determination to never stop moving forward. That same spirit later gave rise to K-Beauty, K-Drama, and K-Fashion. Seoul’s glow is not about luxury or perfection — it’s about the strength to begin again. ©Youtube | NVIDIA A City Where Past and Future CoexistSeoul’s charm lies in harmony. Behind the peaceful rooflines of Gyeongbokgung Palace, the glass tower of Lotte World rises toward the clouds. You can see tourists in hanbok using smartphones to find their way — a city where centuries quietly overlap. Seoul doesn’t erase its past. It layers new culture over old foundations, creating a rhythm where history and innovation breathe side by side. The Soul of Seoul — and the Korean GlowSeoul’s story is not just about development; it’s about emotion. At its heart are two distinctly Korean words — “Han” (resilient sorrow) and “Jeong” (deep affection). Together, they capture the warmth and perseverance of a people who never stop caring, even in hardship. That same spirit lives within K-Beauty — in its sincerity, its quiet patience, its care. Beauty, after all, is not perfection. It’s the honesty that endures through time. Seoul Today, Inspiration for TomorrowSeoul no longer belongs to the past. It’s a stage for innovation — AI, smart cities, self-driving cars, and digital creativity. And yet, beneath the glow of the city lights, you’ll still find the old alleyways, the small family shops, and the people who keep Seoul’s heart warm. The true Glow of Seoul isn’t just the light that dazzles — it’s the warmth that never fades, the ability to evolve without losing its soul. A city that found light after darkness,where the past and future walk together.This is Seoul. This is our Glow. And Happy New Year ✨ 🌿Seoul Edition Item Tried, tested, and truly loved by our editors Mary&May [Seoul Edition] Shea Butter & Rice Bran Body Cream 250ml AED159.00 Shop now Mary&May [Seoul Edition] Idebenone+Blackberry Complex Serum 80ml AED130.00 Shop now Mary&May [Seoul Edition] Retinol 0.1% Bakuchiol Cica Serum 80ml AED127.00 Shop now Mary&May [Seoul Edition] Rice niacin 10% Triple Vitamin Serum 80ml AED123.00 Shop now 💌 Questions, feedback, or topics about Korea you’d like to learn more about? Just reply this email and let us know! Subscribe and Get 10% OFF HAN GLOW No longer want to receive these emails? Unsubscribe © 2026 HAN GLOW
[Glowy Letter #007] K-Drama’s Favorite Place 'Jjimjilbang' and the Secret Behind Korean Winter Glow
Winter in Seoul, Where Old Light Still Shines Today’s Seoul is dazzlingly modern — a skyline of glass, neon, and endless motion. But this radiant city was not always so bright. In the 1950s, during the Korean War, almost everything was destroyed. Yet, in just seventy years, Seoul rebuilt itself into one of the world’s most dynamic cities. From the ruins rose a capital of fashion, beauty, culture, and technology — Seoul, the City of Glow. © U.S. National Archives The Glow That Rose From AshesAfter the war, Seoul didn’t just rebuild buildings — it rebuilt spirit. Neighbors helped each other clear the streets, raise walls, and reopen markets. What grew out of that time was more than recovery — it was a fierce determination to never stop moving forward. That same spirit later gave rise to K-Beauty, K-Drama, and K-Fashion. Seoul’s glow is not about luxury or perfection — it’s about the strength to begin again. ©Youtube | NVIDIA A City Where Past and Future CoexistSeoul’s charm lies in harmony. Behind the peaceful rooflines of Gyeongbokgung Palace, the glass tower of Lotte World rises toward the clouds. You can see tourists in hanbok using smartphones to find their way — a city where centuries quietly overlap. Seoul doesn’t erase its past. It layers new culture over old foundations, creating a rhythm where history and innovation breathe side by side. The Soul of Seoul — and the Korean GlowSeoul’s story is not just about development; it’s about emotion. At its heart are two distinctly Korean words — “Han” (resilient sorrow) and “Jeong” (deep affection). Together, they capture the warmth and perseverance of a people who never stop caring, even in hardship. That same spirit lives within K-Beauty — in its sincerity, its quiet patience, its care. Beauty, after all, is not perfection. It’s the honesty that endures through time. Seoul Today, Inspiration for TomorrowSeoul no longer belongs to the past. It’s a stage for innovation — AI, smart cities, self-driving cars, and digital creativity. And yet, beneath the glow of the city lights, you’ll still find the old alleyways, the small family shops, and the people who keep Seoul’s heart warm. The true Glow of Seoul isn’t just the light that dazzles — it’s the warmth that never fades, the ability to evolve without losing its soul. A city that found light after darkness,where the past and future walk together.This is Seoul. This is our Glow. And Happy New Year ✨ 🌿Seoul Edition Item Tried, tested, and truly loved by our editors Mary&May [Seoul Edition] Shea Butter & Rice Bran Body Cream 250ml AED159.00 Shop now Mary&May [Seoul Edition] Idebenone+Blackberry Complex Serum 80ml AED130.00 Shop now Mary&May [Seoul Edition] Retinol 0.1% Bakuchiol Cica Serum 80ml AED127.00 Shop now Mary&May [Seoul Edition] Rice niacin 10% Triple Vitamin Serum 80ml AED123.00 Shop now 💌 Questions, feedback, or topics about Korea you’d like to learn more about? Just reply this email and let us know! Subscribe and Get 10% OFF
[Glowy Letter #006] Just Makeup — The K-Beauty Show Everyone’s Talking About
Korea’s Hottest Beauty Show: Just Makeup Have you heard about Just Makeup, the new makeup survival show that’s taking Korea by storm?It’s streaming on Coupang Play And Amzon Prime Video — though, sadly, not yet available in the Middle East — and it’s already being called “the next generation of K-beauty.” (If you're lucky, you might able to watch the teaser below.)💄 A Real Competition Between Makeup ArtistsJust Makeup isn’t a typical reality show. It’s a stage where professional artists compete with pure creativity and skill — but what makes it truly special is that it’s not just about creating a “pretty face.” Instead, the show explores how makeup can express individuality and emotion. Each brush stroke reveals a story, and every look reflects a piece of who they are.The judges praised not only their technique but also the authenticity behind every creation, reminding us that makeup isn’t merely a skill — it’s an art of understanding and self-expression. ©Youtube | Amazon Prime Video ✨ Han Glow’s Take on Just Makeup At Han Glow, the show made us reflect on what K-beauty really means today.True beauty isn’t about flawless skin — it’s about individuality, confidence, and the courage to express your own story. And in that sense, Just Makeup captures exactly what we call Real Glow. This journey of finding your own glow is the message we want to share every day — a glow that comes not from perfection, but from being authentically you. ☘️ Finding Your Own Glow, Every DayWatching people discovering their own “glow” makes us wonder — how can we protect our everyday glow here in the UAE?With the dry air and big temperature swings between day and night, keeping your skin balanced is more important than ever. Your Daily Glow Routine ☀️ AM Routine | Lightweight Protection that Lasts▶️ Refresh your skin with a hydrating gel cleanser▶️ Layer moisture using a toner pad or mist toner▶️ Smooth skin texture with a soothing essence or ampoule (Propolis, Hyaluronic Acid)▶️ Seal in hydration with a light cream barrier▶️ Always finish with SPF 50+ sunscreen, even indoors💡 Tip: Apply a mask for 5 minutes before makeup — it helps your skin stay fresh and your base last longer. 🌙 PM Routine | Nighttime Recovery & Repair▶️ Remove impurities with a gentle cleanser▶️ Calm the skin with toner → soothing ampoule (Centella, Panthenol)▶️ Lock in moisture with a rich cream or sleeping mask▶️ Don’t forget your lip and eye care💡 Tip: Use a hydrating sheet mask 1–2 times a week before bed for smoother skin by morning. ✨ Han Glow’s NoteThe UAE’s winter may feel as warm as spring in Korea,but the dry air can still challenge your skin.Remember — radiant skin isn’t built by makeup alone;it’s protected through your daily routine.Your glow lives in your everyday care. 🌿 Experience the Glow — with Han Glow’s Trial Mask Set If a monthly subscription feels like too much commitment, try our one-time Trial Mask Set — the perfect way to complete your skincare routine. Curated by Han Glow’s MDs, this set includes five carefully selected sheet masks from beloved K-beauty brands like Anua and Mediheal, designed to help you discover what your skin truly loves.📌 Expertly curated selection focused on trusted ingredients and real results📌 5 mask varieties for hydration, soothing, firming, radiance, and pore care📌 No subscription required — just a simple one-time purchase📌 Fast delivery across the UAE (1–3 days) Add a little Han Glow to your daily routine —your skin’s real glow might start right here. Discover the Set 💌 Questions, feedback, or topics about Korea you’d like to learn more about? Just reply this email and let us know! Subscribe and Get 10% OFF HAN GLOW No longer want to receive these emails? Unsubscribe © 2025 HAN GLOW
[Glowy Letter #005] From Hangeul to Han Glow ✨ Discover Korea’s Most Beautiful Design
Hangeul — The Art of Korean Letters Hangeul (한글) is the Korean alphabet — a writing system created in the 15th century that consists of 14 consonants and 10 vowels. Unlike many ancient scripts that evolved over time, Hangeul was intentionally designed with logic and simplicity, so that everyone, regardless of class or education, could learn to read and write.It carries creativity, science, and compassion — the very essence of Korean culture. In the 15th century, King Sejong the Great created Hangeul so that everyone, not just the educated elite, could read and write.He called it “letters for the people.”Today, linguists around the world praise Hangeul as one of the most logical and visually beautiful writing systems ever created. © 국립한글박물관 "당신이 한글입니다 (Hangeul is You)" 🎨 A Language That Became Art What makes Hangeul truly remarkable is its harmony between sound and shape.Each consonant is modeled after the movement of the mouth, and each vowel reflects the principles of the universe — heaven (ㆍ), earth (ㅡ), and humanity (ㅣ). This balance of meaning and geometry turns Hangeul into a language of design.Its rhythm, symmetry, and minimalist beauty continue to inspire artists and designers around the world — proof that letters can be both functional and deeply artistic. © Hangeul Kwaja 🍪 A Taste of Language — The Story of “Hangeul Kwaja (Hangul Cookies)” Recently, “Hangeul Kwaja” became a viral hit in Korea.Surprisingly, they were created by foreigners living in Korea who fell in love with the beauty and simplicity of Hangeul. Each cookie is shaped like a Korean letter — transforming language into something you can see, touch, and taste.It’s a small but delightful reminder that Hangeul is more than a writing system; it’s a creative bridge that connects people across cultures. Beauty of Joseon 💄 The Beauty of Hangeul — Inspiring K-Beauty Design Hangeul’s visual charm has also found its way into the world of K-Beauty packaging design.For many international consumers, seeing Hangeul on a product instantly signals authenticity — a true connection to Korea’s cultural roots. Brands like Beauty of Joseon use elegant Hangeul typography to reflect Korean heritage with a modern touch,while Phytobear combines simple Hangeul lettering with soft, natural tones to express a sense of calm and purity. By using Hangeul as a visual language, these brands communicate not just beauty, but also the soul of Korea — clean, balanced, and timeless. Hangeul now shines on skincare bottles and makeup boxes — not just as letters, but as a design identity that speaks of Korea’s aesthetic spirit. 🎬 From Netflix to the World — Hangeul in “K-Pop Demon Hunters” The new Netflix animation K-Pop Demon Hunters has reignited global fascination with Korean culture and language.Throughout the vibrant cityscapes in the film, Hangeul appears in signs, posters, and neon lights —not as background details, but as part of the story’s identity. For many viewers, it’s their first time realizing how visually beautiful Hangeul truly is — its structure, rhythm, and harmony of shapes. Hangeul has become more than a cultural heritage; it’s now a universal design language inspiring creativity across art, fashion, and entertainment. 🌸 From Hangeul to Han Glow — Sharing Korea’s Light Here’s something we love about our name: when you write Han Glow in Korean, it becomes 한글로 (Hangeullo) — which literally means “in Korean.” This isn’t just a coincidence.It reflects our vision — to go beyond K-Beauty and share the light, creativity, and culture of Korea with the world. From the brilliance of King Sejong to the creativity of modern artists, Hangeul continues to glow in new forms — language, art, and beauty.And at Han Glow, we’re proud to carry that light forward. 🌿 Korean Face Mask Subscription AED79.00 AED59.00 BRAVITY Moisturizing Ampoule AED115.00 DEAR DAHLIA Paradise Dream Velvet Lip Mousse (7color) AED124.00 MIXSOON Bean Sun Serum [50ml] AED112.00 Aperire day glow soothing balm stick 9.5g AED115.00 MIXSOON Glacier Water Hyaluronic Acid Serum [100ml] AED103.00 Aperire Spa relief be frozen pore mask 120g AED115.00 SDM Eagle Eagle Sun Patch AED83.00 Mary&May [Seoul Edition] Retinol 0.1% Bakuchiol Cica Serum 80ml AED127.00 Subscribe and Get 10% OFF
[Glowy Letter #004] Get Ready With Me — Discover the Papa Recipe Glow ✨ (Now 10% Off!)
Get Ready With Me – The Global Trend You Don’t Want to Miss ✨ Hey everyone! Have you noticed how the “Get Ready With Me” challenge has taken over the world lately? What started as a fun way to share beauty routines has now become a massive global trend that blends beauty and fashion together. Today, we’re here to share how this challenge is making waves worldwide — plus a special event from Han Glow that you won’t want to miss. 😍 YouTube @ANDA K-Beauty Meets Global Influencers The Get Ready With Me challenge is more than just showing your daily routine — it’s about connection, authenticity, and discovery. Around the world, top influencers are showcasing their favorite products, often selling them out within hours. When a K-beauty creator featured Papa Recipe’s Blemish Enzyme Powder Cleanser, it instantly went viral — viewers loved how clean and refreshed her skin looked, and the product sold out fast. GRWM videos let viewers experience the real texture, results, and mood of beauty products — creating trust that traditional ads simply can’t match. As K-Beauty rises globally, more influencers are incorporating Korean skincare into their routines, making viewers fall in love with not only the glow but the whole experience. Get Ready With Me Essentials — Papa Recipe 💛 You’ve probably seen Get Ready With Me videos all over your feed — and if you’re paying attention, you’ll notice one brand appearing again and again: Papa Recipe. Loved by Korean beauty experts (even long-time Olive Young employees!) and trending across the U.S. and Asia, Papa Recipe focuses on healthy, glowy skin. Our Han Glow editor personally tested and approved these essentials — so if you're planning your next GRWM moment, you can trust these picks 100%. ✨ Editor’s Pick Your flawless makeup starts with hydrated, balanced skin — and these Papa Recipe must-haves make it effortless. 💥 Enjoy 10% OFF + quick UAE delivery! Discover PAPA RECIPE → 10% Off
[Glowy Letter #003] 2025’s Most Talked-About K-Beauty Keywords
K-Beauty Trends You Need to Know Now! ✨ Hello, everyone! Now that we’re in the final months of 2025, I’m excited to share the latest K-Beauty trends that are making waves this year. From innovative skincare to makeup breakthroughs, K-Beauty is evolving, and these trends are shaping the future of beauty. Let’s dive in! 😍 #1 AI-Powered Personalized Skincare & Makeup?! 👩💻💄 AI technology is now transforming both skincare and makeup! 🧠💡 Not only can AI analyze your skin condition and recommend personalized skincare, but AI personal color analysis can also suggest the best makeup shades for your unique features. It’s like having your own beauty consultant in your pocket! Editor’s AI Personal Color Analysis ExperienceI recently had the chance to try AI personal color analysis, and it was such a fascinating experience. A quick face photo was enough for the AI to analyze features and skin tone, then recommend colors, makeup, even hair and jewelry shades—in under 3 minutes. The results felt surprisingly accurate and flattering! 💖 #2 🌊 Thirsty Skin? Time to Drink Up! Hydration remains the star of 2025. With record-breaking heat in Korea, hydrating & soothing skincare routines have become essential. Night routines featuring sheet masks, pad masks, wash-off packs, and modeling masks help cool, calm, and replenish stressed skin. 🌙🧖♀️ ✨ Ready to give your skin the hydration it deserves? 👉 Discover Hanglow’s mask favorites #3 Skin Regeneration with Idebenone! Boost Your Skin’s Elasticity 🧖♀️💪 For regeneration and bounce, niacinamide and idebenone are hero ingredients. Niacinamide evens tone and supports the barrier; idebenone brings powerful antioxidant protection to repair damage and promote renewal—revealing skin that looks more youthful, radiant, and elastic. 🧴💖 🫧 What is Idebenone? Idebenone is a potent antioxidant that helps defend against free radicals—one of the biggest culprits behind skin aging. It supports regeneration, repairs damage, improves elasticity, and softens fine lines while soothing irritation. ✨ Key Benefits 🛡️ Antioxidant protection to help prevent premature aging 🌱 Skin regeneration & improved turnover 💪 Increased elasticity for firmer, bouncier skin 🌸 Wrinkle-softening, smoother texture 💖 Calming, anti-inflammatory support (great for sensitive skin) 👉 Who Should Use It? ✔️ Sensitive skin needing soothing care ✔️ Aging/mature skin seeking regeneration & elasticity ✔️ Compromised barriers needing antioxidant support Discover the Secret with Mary&May 💌 Questions, feedback, or Korea topics you’d love to see?Reply and let us know! Subscribe Glowy Letter Now! © 2025 HAN GLOW
[Glowy Letter #002] Can Daiso Really Be the New K-Beauty Hotspot?
Daiso Beauty Korea’s latest craze? Daiso Beauty finds!These days, it’s not just Olive Young on every tourist’s checklist. Stopping by a Daiso store has become a must when visiting Korea. Daiso is known as the ultimate “shopping haven” in Korea, offering a wide variety of products starting from just 1,000 KRW. Recently, its exclusive beauty zone has gained massive attention both locally and internationally, turning Daiso into one of the hottest beauty shopping spots for tourists. Korean beauty influencers have fueled the hype by calling these products “shockingly affordable, yet impressively effective.” Beyond private-label lines, Daiso partners with leading Korean beauty companies like Amorepacific, VT, Dongkook Pharmaceutical, JMsolution, and Too Cool For School to create exclusive collections with trusted quality. 💄 A complete lineup awaits.From skincare and makeup to hair and body care, Daiso offers a full beauty experience in one place. What’s more, new launches are introduced every season, making every visit feel like a treasure hunt for hidden gems. In this newsletter, discover not only the viral picks loved by Korean beauty influencers, but also HAN GLOW editors’ personal favorites — products we’ve tested and truly recommend. 🛒 5 Must-Try Daiso Beauty Picks JMsolution Relief Fit Heartleaf Mask — Packed with heartleaf extract to gently soothe stressed skin. A viral K-beauty mask, perfect for post-travel recovery. VT Reedle Shot — Infused with retinol and peptides to smooth skin texture and enhance elasticity. A high-performance ampoule available at Daiso! Mimo by Mamonde Rosi-Hyalon Hydrating Ampoule (50 ml) — Rose extract + hyaluronic acid for deep hydration and revitalization. Madeca21 Teca Solution Soothing Spot Gel (15 ml) — A targeted gel that calms irritation and blemishes on the spot. CNP Bye Od-TD Spot Calming Gel (10 ml) — Dermatologist-developed gel that quickly reduces redness and irritation. 🌿 JMsolution — Science-Driven K-Beauty When it comes to sheet masks in K-Beauty, one name always comes up first: JMsolution. Launched in 2016, the brand rose to global fame by formulating with high-performance actives designed to deliver targeted results. ✨ What makes JMsolution stand out?Advanced active ingredients: peptides, retinol, centella, heartleaf, hyaluronic acid — combining dermatological science with nature-inspired actives.Tailored solutions: hydration, soothing, elasticity, radiance — build a personalized routine.Global presence: Partnerships across Asia, the Middle East, Europe, plus K-POP collaborations. 💄 Key Product LinesSheet Masks • Ampoules & Essences • Sun Care & Cleansing 💖 HanGlow Editor’s Pick Our editors handpicked these must-try JMsolution products — efficacy + sensorial experience: JMsolution CURE IN HYAL-BIOME MASK (10EA) — Microbiome + hyaluronic acid to strengthen the barrier and deeply hydrate. JMsolution CURE IN COLLA-BIOME EYE PATCH (60EA) — Collagen + biome care for fine lines and puffiness. JMsolution HEARTLEAF 88 TONER (250ml) — 88% heartleaf to calm irritation and support sensitive skin. JMsolution SKIN BOOST RICE 88 SERUM (30ml) — 88% rice extract to brighten and refine texture.
[Glowy Letter #001] Chuseok Special: Korean Traditions You’ll Love ❤️
Chuseok, Korea’s Thanksgiving Chuseok is one of Korea’s most important holidays, often called “Korean Thanksgiving.” It falls on the 15th day of the 8th lunar month, when families gather to honor their ancestors and celebrate the autumn harvest. There’s even a saying, “May life always be as abundant as Chuseok,” reflecting the spirit of gratitude and plenty. During Chuseok, families prepare and share various traditional foods like Songpyeon (half-moon rice cakes), Jeons (pancakes), and seasoned vegetables. Shaping songpyeon into a crescent isn’t just for looks—it symbolizes hopes for a bright, prosperous future. A fun superstition says that if you make pretty songpyeon, you’ll have pretty daughters, making it an especially joyful activity for families. Traditional experiences also remain popular. At the Korean Folk Village, visitors can try folk games like yutnori (a board game), neolttwigi (Korean seesaw), and tuho (arrow throwing), or hands-on activities like grinding grains with old tools and making rice cakes. And for many foreign tourists, one of the highlights is renting and wearing hanbok, Korea’s traditional attire. Walking through palaces or folk villages in hanbok has become a must-do experience that brings history and culture to life. 🎨 Hanbok Makeup Tips Hanbok, Korea’s traditional attire, is known for its vibrant colors and elegant lines. The best makeup to pair with it is graceful, subtle, and focused on balance. © tvN 'Bon Appétit, Your Majesty' ✨ Skin The key is to keep it light and radiant. Before applying makeup, use a toner pad to cool down the skin and smooth the texture. Then apply a foundation or cushion in thin layers so it adheres seamlessly for a flawless, natural finish. 👁 Eyes Go for soft, neutral shades with a defined line. Build depth with neutral beige and brown shadows, and add a touch of shimmer for subtle highlight. Define the lash line by tightlining with eyeliner to create sharp, elegant eyes. Keep lashes softly curled and natural for a clear, refined look. 💄 Lips The most important step is choosing a lip color that harmonizes with the colors of your Hanbok. Soft pink and rose tones create a calm, graceful look, while burgundy or classic reds add bold impact and instantly draw attention. Instead of sharp lip lines, today’s trend is a softer, blurred finish — smudging the edges slightly for a modern yet elegant touch. Recommended Pairing Mary&May Hyaluronic Panthenol Hydra Mask Aperire Day Dream Cover Cushion DEAR DAHLIA Perfect Designing Shadow Stick DEAR DAHLIA Paradise Dream Velvet Lip Mousse Today’s Glow Tip Keep the skin radiant and clean, limit bold colors, and focus on either the eyes or the lips—never both. With hanbok, “less is more.” Hanbok Makeup Tutorial with PONY Syndrome 💌 Questions, feedback, or topics about Korea you’d like to learn more about? Reply and let us know! Subscribe to Glowy Letter Now! © 2025 HAN GLOW


